LG offers MLS Season Pass free for two months
LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Seattle Mariners become fourth MLB team with Fubo sponsorship
Streaming platform Fubo has announced a sponsorship of Major League Baseball's Seattle Mariners, the fourth deal with an MLB team signed this season
NHL’s Anaheim Ducks sign first-ever jersey sponsor
The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys
Fanatics to expand retail space at Pittsburgh Pirates’ PNC Park
Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
Campbell Snacks signs up as MLS sponsor until 2026
Major League Soccer has announced Campbell Snacks, a division of Campbell Soup Company, as a new sponsor of the league until the 2026 season
Valvoline Global extends Concacaf sponsorship
Concacaf, the governing body of North, Central American and Carribean football, has announced a multi-year sponsorship renewal with Valvoline as the official motor oil of the 2023 and 2025 Concacaf Gold…
WNBA adds Discount Tire and Continental Tire sponsorships
The Women's National Basketball Association has announced multi-year sponsorships with American tire and wheel retailer Discount Tire and tire brand Continental Tire in deals that make the brands the first…
Crypto.com shutting part of business, won’t affect LA arena
Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
MLS leans on major partners to bring Messi to Miami
Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Atlanta Hawks agree QuikTrip deal
The Atlanta Hawks of the National Basketball Association have announced a multi-year sponsorship from convenience and gasoline retailer QuikTrip in a deal focused on serving the local youth community