NHL sponsor BioSteel files for bankruptcy protection
Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
NHL considers digital ad board changes after fan complaints
The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
GameOn, LaLiga to launch web3 games
LaLiga North America has announced a deal with GameOn, a fantasy sports platform that monetises web3 games in the United States and Canada
PWHL announces first sponsor in founding partner deal with Canadian Tire
North America’s new Professional Women’s Hockey League (PWHL) has signed up its first founder partner, a multi-year deal with Canadian Tire.
HubSpot joins Angel City FC as founding partner
Angel City Football Club has announced a sponsorship by HubSpot, making the customer relationship management platform a founding member of the National Women's Soccer League team, beginning next season
US Virgin Islands sign multi-year deal with Chicago Cubs
The USVirgin Islands Department of Tourism announced a multi-year deal with Major League Baseball's Chicago Cubs to reach into the Midwest market
Uber expands NFL sponsorship
Uber has announced a four-year deal to expand its sponsorship of the National Football League.
The deal makes Uber the official on-demand delivery partner and official rideshare partner of the NFL
Commanders ink Northwest Federal Credit Union deal as more sponsors return
The Washington Commanders of the National Football League have landed another sponsorship in a multi-year deal with Northwest Federal Credit Union
US Soccer renews archive, licensing deal with Veritone
US-based artificial intelligence software and services company Veritone has signed a multi-year extension with US Soccer, continuing its role as the archive of record and licensing partner for the federation's…
Miami Dolphins signs multi-year deal with MSC Cruises
MSC Cruises, the world's third largest cruise line, has signed a multi-year sponsorship deal with Miami Dolphins of the National Football League and Hard Rock Stadium prior to kickoff of the 2023 NFL season