LA Galaxy lands Fiji Airways sponsorship
Los Angeles Galaxy has landed a new multi-year sponsorship from Fiji's national airline, Fiji Airways
UFC adding virtual branding to Octagon in deal with 4D Sight
The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Michelob Ultra signs as presenting partner for NBA’s Mexico City game
The National Basketball Association and AB InBev have announced Michelob Ultra as the presenting partner for the NBA Mexico City Game 2023
US Soccer, Ticketmaster ink multi-year deal
US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
WestJet named official airline of 2023 NHL Heritage Classic
WestJet has announced a sponsorship agreement with the National Hockey League, making the company the official airline of the 2023 Tim Hortons NHL Heritage Classic that will be played on October 29 in…
Pittsburgh Penguins adds MSA Safety as away helmet sponsor
Pittsburgh Penguins of the National Hockey League has added MSA Safety as the team's helmet sponsor for away games as part of an expanded marketing partnership
Utah Jazz makes local company jersey patch sponsor
The Utah Jazz of the National Basketball Association has announced a multi-year patch sponsorship from LiveView Technologies (LVT), a local and national provider of safety and security technology
AARP tapped as front of shirt sponsor for DC Major League Pickleball team
DC Pickleball Team has announced that AARP, a non-profit interest group for people aged 50 and older, will be the front of shirt sponsor for the Major League Pickleball (MLP) team
Houston Dynamo, Dash land Verizon sponsorship
Houston Dynamo of Major League Soccer and Houston Dash of the National Women's Soccer League have announced a sponsorship by telco Verizon with fan engagement at the core of the deal
MLB’s Brewers expands deal with Northwestern Mutual, adds jersey patch
The Milwaukee Brewers of Major League Baseball has announced an expansion of its sponsorship agreement with financial services company Northwestern Mutual in a deal that adds the brand as the team's first…