Kia takes naming rights to Orlando Magic’s arena
Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.
Knicks sign Oura sponsorship
Oura, the company behind the smart ring designed for health monitoring, has been named an official partner of the New York Knicks
NHL extends BetMGM North American sponsorship
BetMGM has extended its North American sponsorship of the National Hockey League as an official sports betting and gaming partner
Bay FC secures Sutter Health as first shirt sponsor
National Women's Soccer League expansion side Bay FC has announced Sutter Health as the club's founding partner, inaugural shirt sponsor and official medical provider through 2028
KC Current adds Samsung sponsorship
The Kansas City Current of the National Women's Soccer League has signed a multi-year deal with Samsung as the club's official display partner for technology used at its new CPKC Stadium
USL opts for Charly as new apparel and footwear sponsor
The United Soccer League has announced a deal with Mexican soccer brand Charly as its official apparel and footwear partner in a multi-year deal ahead of the 2024 seasons
LA Bowl adds Starco Brands as title sponsor
The LA Bowl, the annual college football post-season game, has announced Starco Brands, a Los Angeles-based consumer goods company, as its naming-rights sponsor
ESPN Bet lands first league partnership with NHL deal
The National Hockey League has announced a deal with Penn Entertainment that makes Penn’s online sports betting properties, ESPN Bet in the United States and theScore Bet in Ontario, official sports b…
US Ski & Snowboard agrees iFit sponsorship through 2027
Global health and fitness technology company iFit has agreed a four-year sponsorship deal with US Ski & Snowboard
PFL signs Dude Wipes deal ahead of World Championship
The Professional Fighters League has signed a sponsorship agreement with men's hygiene brand Dude Wipes ahead of the 2023 PFL World Championship on November 24. The deal will run through the 2024 season