Shawn Medow

Football
Sponsorship & Marketing

Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Motorsport
Sponsorship & Marketing

Brewing company Molson Coors has extended its multi-year sponsorship of IndyCar and the Indianapolis Motor Speedway (IMS)
Football
Sponsorship & Marketing

Orange County SC of the United Soccer League (USL) Championship has announced a three-year official apparel deal with Danish company Hummel
Golf
Sponsorship & Marketing

The PGA Tour and GolfForever have announced a marketing partnership through 2027 that makes GolfForever the official golf fitness system and official golf strength and flexibility system of the PGA Tour
Motorsport
Sponsorship & Marketing

Legacy Motor Club has announced a multi-year deal with Dollar Tree for all three of its Nascar Cup Series entries and will be on track at all 38 races this coming season
Action Sports
Sponsorship & Marketing

Action sports event X Games has announced a sponsorship with Canadian electric powersports brand Taiga Motors ahead of the 2024 X Games in Aspen
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a new Canadian sponsorship with Tylenol, making the brand the official pain, cold and flu symptom relief partner of the NHL
Fencing
Sponsorship & Marketing

USA Fencing has announced that Avis Budget Group has become the official car rental company of the national governing body
Horse Racing
Sponsorship & Marketing

Churchill Downs Racetrack, home of the Kentucky Derby, has announced a multi-year sponsorship deal with Sports Illustrated for naming rights of a new luxury dining experience that will be called Club SI
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Carolina Hurricanes has announced steel company Nucor as the team's official jersey patch sponsor in a deal that runs through the 2026-27 season