Jeep on a roll after inking new Athletic Bilbao deal
US car brand Jeep is on a roll in European sports sponsorship, after inking a new partnership with LaLiga side Athletic Bilbao
Sanitas keeps finger on pulse at Real Madrid
Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid
Italian Football Federation gives green light to Serie A sleeve partnerships
The Italian Football Federation (FIGC) has given its approval for Serie A clubs to sign shirt sleeve sponsorship deals
Betway continues European football offensive with Hannover 96 deal
Global online betting platform Betway has strengthened its hand in the Bundesliga after striking a new deal with Hannover 96
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Polish fintech powerhouse Conotoxia teams up with Welsh FA
The Football Association of Wales has signed a new four-year deal with online currency exchange and money transfer platform Conotoxia
Leicester City teams up with Chang Beer in exclusive 3-year deal
Former Premier League champions Leicester City have signed an exclusive three-year partnership with Thai beer brand Chang
Thailand’s Grand Sport signs ball supply deal with AFF Suzuki Cup
Grand Sport, one of Asia’s largest sporting goods brands, has signed an official match ball supply deal with the AFF Suzuki Cup 2018, a biennial football tournament organised by the ASEAN Football Federation (A…
AS Roma teams up with Hyundai as new Global Automotive Partner
Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company
RB Leipzig keeps on rolling with Volkswagen
Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.