Bayern Munich extends Gold Partner deal with Procter & Gamble
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Casa de Apostas signs fourth Brazilian top-flight deal with Bahia
Campeonato Brasileiro Série A club Bahia has signed a new partnership with online sportsbook and casino brand Casa de Apostas ('House of Gambling').
Petramás signs as Gold Sponsor of Lima 2019
Peruvian waste disposal brand Petramás has signed as the latest Gold Sponsor of the Lima 2019 Pan American and Parapan American Games.
Rakuten takes over as title partner of Davis Cup
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Egypt’s Ministry of Tourism to sponsor Afcon 2019
Egypt's Ministry of Tourism has signed a new partnership with the Confederation of African Football (CAF) to sponsor the 2019 African Cup of Nations (Afcon)
Digi+ signs new master sponsor deal with Fortaleza
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.
Cleveland Cavs sign naming rights deals with Sherwin-Williams, Cleveland-Cliffs
NBA franchise the Cleveland Cavaliers has signed new naming rights deals with local paint manufacturer Sherwin-Williams and iron ore brand Cleveland-Cliffs
Chicago Cubs sign power supply deal with Dynegy
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Cruzeiro signs kit branding deals with Energea, Casa de Apostas
Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.
Man City connects with Chinese spirits brand JNC
Premier League club Manchester City has signed a new partnership with Chinese spirits brand JNC.
Under the multi-year global deal, JNC will become the club’s Official Baijiu Partner worldwide.