Peruvian waste disposal brand Petramás has signed as the latest Gold Sponsor of the Lima 2019 Pan American and Parapan American Games.
Under the deal, Petramás will have the rights to use the Lima 2019 logo across a fleet of 164 vehicles stationed in the Peruvian capital for the Games.
Petramás will also promote the Games using its weekly ad space at Pervuian TV channel Panamericana.
According to an official statement, Petramás will invest over $2m in waste disposal measures for the Games.
The brand aims to secure 370,000 Certified Emission Reductions (CERs), eliminating 370,000 tonnes of carbon footprint from the Games.
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Carlos Neuhaus Tudela, executive director of the Games, said: “Lima 2019 is thrilled to partner with Petramás to deliver the first ever carbon-neutral Pan American and Parapan American Games.
“The Lima 2019 Organising Committee has made sustainability a priority. This gold sponsorship agreement with Petramás supports our mission to leave a lasting sports legacy for future generations of Peruvians, and is yet another significant measure in establishing a more sustainable model for future hosts.”
Water conservation is another key area of the partnership. Petramás will aim to recycle used water from the Pan American and Parapan American Village to water the green areas of the Videna sports complex.
Petramás is the second Gold Sponsor to be announced in the last month. In April, The Lima 2019 Organising Committee announced a new Gold Sponsor deal with Japanese car brand Toyota.
According to an official Lima 2019 press release, the Toyota deal is worth almost $2.5m.
The Lima 2019 Pan American Games begins on July 24 and ends on August 11. It will feature 6,680 athletes from 41 countries across the Americas.
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