Petramás signs as Gold Sponsor of Lima 2019

Peruvian waste disposal brand Petramás has signed as the latest Gold Sponsor of the Lima 2019 Pan American and Parapan American Games.

Under the deal, Petramás will have the rights to use the Lima 2019 logo across a fleet of 164 vehicles stationed in the Peruvian capital for the Games.

Petramás will also promote the Games using its weekly ad space at Pervuian TV channel Panamericana.

According to an official statement, Petramás will invest over $2m in waste disposal measures for the Games.

The brand aims to secure 370,000 Certified Emission Reductions (CERs), eliminating 370,000 tonnes of carbon footprint from the Games.

Read this: Lima 2019 teams up with LATAM Airlines

Carlos Neuhaus Tudela, executive director of the Games, said: “Lima 2019 is thrilled to partner with Petramás to deliver the first ever carbon-neutral Pan American and Parapan American Games.

“The Lima 2019 Organising Committee has made sustainability a priority. This gold sponsorship agreement with Petramás supports our mission to leave a lasting sports legacy for future generations of Peruvians, and is yet another significant measure in establishing a more sustainable model for future hosts.”

Water conservation is another key area of the partnership. Petramás will aim to recycle used water from the Pan American and Parapan American Village to water the green areas of the Videna sports complex.

Petramás is the second Gold Sponsor to be announced in the last month. In April, The Lima 2019 Organising Committee announced a new Gold Sponsor deal with Japanese car brand Toyota.

According to an official Lima 2019 press release, the Toyota deal is worth almost $2.5m.

The Lima 2019 Pan American Games begins on July 24 and ends on August 11. It will feature 6,680 athletes from 41 countries across the Americas.

Read this: Toyota signs major deals with Giro d’Italia, Pan American Games

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France