Ferrari adds energy drink Celsius as latest sponsor
Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Dafabet becomes AFA regional sponsor in Asia
The Argentinian Football Association (AFA) has announced betting company Dafabet as its new regional sponsor in Asia through until 2024
AC Milan signs sponsorship deal with Molino Casillo
Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23
Marlins complete MLB jersey patch deal with ADT
Electronic security services company ADT will be the official jersey patch sponsor of MLB club the Miami Marlins in 2023, agreeing a three-year deal through the 2025 season
Inter Milan signs Ria Money Transfer, Afizzionados deals
Italian Serie A club Inter Milan has announced a new sponsorship deal with Ria Money Transfer, a company owned by Euronet Group that specialises in cross-border money transfers
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Supercars Championship announces four sponsorship deals
Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…
Fluminense adds Avanutri as back-of-shorts sponsor
Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year