Matthew Glendinning

Rugby Union
Sponsorship & Marketing

Carling Black Label has returned as title sponsor of the Currie Cup – South Africa's leading domestic rugby union competition – under a new agreement between South African Breweries (SAB) and SA Rugby.
Multiple Sports
Sponsorship & Marketing

Telecom company One New Zealand has signed as the naming rights sponsor of a major NZ$683m ($418m/€387m) arena currently under construction in Christchurch, New Zealand.
Football
Sponsorship & Marketing

LaLiga club FC Barcelona has renewed one of its most lucrative and controversial sponsorship deals by signing a five-year extension with betting operator 1XBet.
Football

BetMGM has made its biggest sponsorship move in the UK market to date with the acquisition of training wear rights at Tottenham Hotspur, a deal that confers exclusivity in the betting category.
Football

Germany and France, two of the pre-tournament favourites for Uefa Euro 2024, are generating the most commercial income from major sponsors at this summer’s tournament, with nothing separating the two national associations in aggregate income from training-kit-related sponsors.
Football
Sponsorship & Marketing

English Championship club Burnley has signed up betting operator 96.com as its front-of-shirt partner for both the men’s and women’s teams as part of a two-year deal, from 2024-25 to 2025-26.
Football
Sponsorship & Marketing

The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…
Golf
Industry Moves

Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.
Horse Racing
Sponsorship & Marketing

Qatari investment company QIPCO has extended its headline sponsorship of the British Champions Day flat racing festival and as an Official Partner of Ascot Racecourse, but has shed title deals with two…
Football

Betano believes its decision to operate exclusively in regulated betting markets and willingness to “open its books” to potential partners has been key to securing high-profile deals with Fifa, Uefa and Conmebol.