Matthew Glendinning

Multi-sport
Sponsorship & Marketing

The International Olympic Committee (IOC) has invited the organisers of the 2028 Olympic Games in Los Angeles to sell the auto category rights within the domestic programme in the wake of Toyota’s exit a…
Football

Jan De Schepper, chief sales and marketing officer for Swissquote, reveals why the company sponsors the Uefa Europa League and Conference League and why it exited a sponsorship agreement with Manchester United.
Football
Sponsorship & Marketing

Premier League pair Southampton FC and Tottenham Hotspur have turned to the cryptocurrency sector to fill key shirt sponsorship voids for the new season
Football
Sponsorship & Marketing

Italian energy brand Enel has become the new ‘Global Energy Partner’ of Italian Serie A club SSC Napoli for the next two seasons, from 2024-25 to 2025-26.
Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
Orienteering
Sponsorship & Marketing

The Sprint World Orienteering Championships probably doesn't feature on your sporting calendar this weekend. But if it wasn't for last-minute deals for 3,000 free sausage rolls and a supply of kilts to help balance the budget, it might not have appeared on anyone else's.
Golf

Capgemini sought to harness its technology and business transformation expertise to improve the fan experience at the 2023 Ryder Cup in Rome.
Basketball
Sponsorship & Marketing

NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US
American Football

The health sector has become a leading source of sponsorship deals in the US but has yet to take off in Europe.
Football
Sponsorship & Marketing

Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli