‘Health is’ – Bupa and ParalympicsGB
Bupa delivered an immersive campaign to highlight its sponsorship of ParalympicsGB during the Paris 2024 Paralympic Games.
Specsavers signs ‘seven-figure’ SFA extension
Specsavers has signed a new sponsorship deal with the Scottish Football Association (SFA), upgrading the previous three-year deal which ran from 2021-22 to 2023-24
G Fuel sponsorship hands equity stake to FaZe Clan
The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe Clan.
Bayer 04 Leverkusen adds eToro to portfolio
Trading platform eToro has signed as the latest second-tier ‘Premium Partner’ of German football’s double winners Bayer 04 Leverkusen.
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Pernod Ricard signs four-year PSG deal
Drinks company Pernod Ricard has signed as a third-tier global partner of Ligue 1’s Paris Saint-Germain in a deal that features the group's entire portfolio of premium brands.
Bank of America deal lights Fifa US sales drive
Bank of America has joined fellow US-based company AB InBev in setting a new bar for rights fees associated with the men's World Cup Sponsor tier.
Comcast extends Levi’s Stadium deal
Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
Hollywoodbets signs CSA women’s league title deal
South Africa-based betting operator Hollywoodbets has signed as title sponsor for Cricket South Africa’s Professional Women’s League, encompassing Pro 50 and Pro 20 competitions.
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Coca-Cola expands on PGA Tour rights
Coca-Cola has expanded an existing agreement as the PGA Tour’s ‘Official Soft Drink’ to feature ‘Official Sports Drink, Isotonic Drink and Water’ categories.
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