Matthew Glendinning

Inside this issue: FOOTBALL: Nike renews with Premier League – EA Sports, Barclays, Budweiser to follow  ESPORTS: Mastercard makes esports debut as first Global Partner of League of Legends  ESP

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…

Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales

French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners. This

Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…

US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m

Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…