Netball World Cup scoops five new sponsors
Organisers of the upcoming Netball World Cup in Cape Town, South Africa, have signed up five new sponsors – compensating to some extent for the withdrawal of Vitality as title sponsor earlier this month.
Paramount+ adds Union Berlin main shirt deal to Inter Milan rights
Paramount+ has become the new main sponsor of German Bundesliga club Union Berlin as it continues to use European club football to promote its streaming service across the continent
Yankees stay on-brand with Starr Insurance sleeve patch deal
Starr Insurance has become the first corporate entity to brand the sleeve of the New York Yankees jersey after at least two other high-paying brands were turned down by Major League Baseball’s most famous franchise.
Canada Soccer strikes major, multi-level sponsorship with Telus
Canada Soccer has announced communications technology company Telus as its ‘Official Telecommunications, Digital Health, and Home Security Partner’ for the federation and its national teams.
AFA disputes Binance on contract termination, court action is next
The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.
Computer Gross adds Empoli stadium naming rights to shirt deal
Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Sports target existing sponsors to monetise fan engagement on Roblox
Sports are turning to the Roblox multiverse to amplify existing sponsorships, monetise virtual merchandise and engage with difficult-to-reach younger audiences. Matthew Glendinning reports.
Lanson renews Wimbledon deal until 2028
Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
Club owner’s family business Saputo fills Bologna’s main sponsor position
Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor.
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OKX ticks due diligence boxes to win City sleeve upgrade
Crypto exchange OKX has upgraded to Manchester City sleeve sponsor, having opened itself up to meticulous due diligence at the start of the partnership.