Infinite Athlete passes compliance test to seal Chelsea shirt deal
Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.
BetMGM kicks off ‘stable’ of Premier League sponsorships with Newcastle deal
Premier League club Newcastle United has announced a multi-year deal with the newly launched UK arm of online gaming and sports betting brand BetMGM
BetMGM kicks off ‘stable’ of EPL club sponsorships with Newcastle deal
Premier League club Newcastle United has announced a multi-year partnership with newly launched UK online gaming and sports betting brand BetMGM
IndusInd Bank becomes ICC’s seventh top-tier ‘Global Partner’
Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India.
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Tipico signs as BBL betting partner in Infront-brokered deal
German sports betting provider Tipico will become the ‘Official and Exclusive Sports Betting Partner’ of the Basketball Bundesliga (BBL), Germany’s top-tier basketball league, from the 2023-24 season.
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Hisense extends with PSG as Chinese brand’s TV sales soar
Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Vodafone extends with Irish Rugby in ‘fast-paced telco market’
Vodafone Ireland has extended its principal sponsorship of the Ireland men’s rugby team in a four-year deal with the Irish Rugby Football Union (IRFU).
Arsenal signs Sobha Realty as global sponsor
Premier League football club Arsenal has signed a new global sponsorship with Dubai-based luxury real estate developer Sobha Realty
‘I’m Just Kane’: How Skechers became part of Harry’s game
Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?
Legends eyes finance package for potential ASM Global acquisition
Sports and entertainment company Legends Hospitality is ‘in talks’ to finance the potential acquisition of US venue and events management company ASM Global in a deal that could create a massive global pla…