Petronas acquires naming rights to Sepang International Circuit
Malaysian oil and gas giant Petronas has acquired naming rights to the Sepang International Circuit (SIC) ahead of MotoGP’s Petronas Grand Prix of Malaysia.
Global Partner | Smart Communications and the Fiba Basketball World Cup
Mobile services provider Smart wanted to use its sponsorship of the Fiba Basketball World Cup to create an uplift in brand awareness and association in its home market through digital and out-of-home executions.
Gatorade extends with Inter after AC Milan renewal
PepsiCo-owned brand Gatorade has extended as the ‘Official Sport Drink’ of Inter Milan for the next two seasons, from 2023-24 to 2024-25.
FM Global selects LPGA event for first major sponsorship play
Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Defender extends Premiership Rugby deal after high-profile RWC campaign
Jaguar Land Rover (JLR) has extended its ’Official Vehicle Partner’ agreement with English club rugby’s Premiership Rugby in support of the Defender SUV brand.
T
FA extends Mitre ball supplier deal to 2027
The Football Association (FA) has extended its official ball supplier agreement with Mitre for a further three years, from 2024-25 to 2026-27
‘Coaches of Tomorrow’ | Starling Bank and Southampton FC Women
Starling Bank has grown affinity among fans of Southampton FC Women via its 'Coaches of Tomorrow' campaign.
Sphere named jersey patch partner after 18-month search by New York Knicks
Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor.
The
Louis Vuitton scoops America’s Cup title rights
Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
Sixt turns to Lakers and Bulls for US market boost
German car rental company Sixt signed a global sponsorship with the LA Lakers, but a US-only deal with NBA rival, the Chicago Bulls.