Matthew Glendinning

The American arm of global consumer electronics group LG will pay an eight-figure fee per year for Corporate Partner marketing and activation rights to National Collegiate Athletic Association (NCAA) championship events in a multi-year deal.

Sports Sponsorship Insider understands that Japanese carmaker Toyota will pay an astonishing figure for the International Olympic Committee’s TOP Partner rights in the new ‘mobility’ sector category, for eight years from 2017 to 2024.

South Africa-based IT solutions and services provider, Dimension Data, has signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.

Zak Brown, currently chief executive of motorsports agency, JMI, has been appointed as the group chief executive officer of global sports marketing agency CSM Sport & Entertainment (CSM). Reflecting on the move, Brown talks exclusively to Sports Sponsorship Insider about his vision for the group.

Japanese printing and technology brand Epson, this month, signed a three-year Official Team Partner deal, from 2015 to 2017, with the Mercedes AMG Petronas Formula One Team.

Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.

Financial services company Charles Schwab signed this month as the Official Investment Firm of the PGA Tour and the Champions Tour for 20 years.

Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.