New deal pushes CSL above La Liga and Bundesliga
The Chinese Football Association Super League (CSL) is close to a new four-year sponsorship deal which will take the competition to between $55m (€39.5m) and $60m in annual central sponsorship revenue.
Martini Racing’s return marks shift in Bacardi strategy
The Bacardi drinks group is switching the emphasis of its marketing strategy from above-the-line advertising to sponsorship and experiential-based marketing in a move led by the return of Martini Racing to Formula One motorsport as title sponsor of the Williams F1 team.
Make mine a Martini
This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.
ANZ Banking Group: Tracking further growth in Asia
Since the New Year, the Australian Stock Exchange-listed ANZ Banking Group has bolstered its portfolio of sponsorships in Australasia and Asia by extending sponsorship’s of the Australian Open tennis championship and ANZ Championship netball competition.
Yonex: Sponsorship strategy of Japan’s leading racquet sports brand
Japanese badminton, golf and tennis brand, Yonex, has renewed its title sponsorship of the All England Badminton Championships for seven years from 2015 to 2021 – a sponsorship that underscores Yonex’s positioning as the number one brand in badminton.
Aviva: A portfolio approach to sponsorship
Aviva, the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance, will continue to take a portfolio approach to its sponsorship activity, using key assets in rugby union and football.
Rugby World Cup 2015 set to break revenue records
Jonathan Kerziger, IMG Global senior vice-president of sales and marketing, responsible for the sale of 2015 Rugby World Cup sponsorship inventory, expects next year’s tournament in England to break all previous records across sponsorship revenue, as well as broadcast and ticketing income.
Betway: Visibility the key to darts title deal
The skinny on igaming sponsorships stateside
The first sponsorship deal between a major US professional sports team with an online gambling company took place last month.
Irish campaigns pick up top prizes at ESA Excellence Awards
Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, hurling and camogie, and Electric Ireland winning the gold medal in the ESA Best of Europe category for its sponsorship of Team Ireland in the London Olympics 2012.