Bwin returns to Spanish football with four club deals
European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.
FedEx activates in 17 markets with ATP World Tour renewal
FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.
Acura selects MLS shirt for first major sponsorship
Honda-owned luxury car brand Acura this month signed its first major sports sponsorship agreement, securing a three-year shirt deal with Major League Soccer’s Columbus Crew.
Fiba sees Nike deal as game-changer in global push
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.
Sponsorship deals from November 24 to December 20
Sponsorship deals from December 21 to January 26
Sponsorship deals from January 27 to February 21
Just Eat targets regional boost from PDC deal
UK-based online food order and delivery service Just Eat this month signed as a second-tier Official Partner of the Professional Darts Corporation (PDC) in order to build up its regional footprint in the UK and reinforce the brand as the market leader in its category.
Drone racing deal follows review of Allianz strategy
Gillette makes first move in esports with IEM event
P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.