World Sailing profits from Volvo’s Olympic ambitions
The Volvo Ocean Race, Volvo Group and Volvo Car Group have signed a four-year Global Partner deal with World Sailing, the international governing body for the sport from 2017 to 2020.
Land Rover: Rugby union and sailing bolster brand positioning
Jaguar Land Rover-owned premium car brand Land Rover is using blue-chip properties in rugby union and sailing to reinforce its brand position as an authentic brand with strong technology and innovation…
Hisense: Chinese television brand builds global awareness
Chinese consumer electronics brand Hisense has focused on brand building in key national markets but is moving towards global sports properties as its coverage and distribution network expands
Sponsorship deals from March 17 to April 26
A round-up of the key sponsorship deals signed around the world
Sponsorship deals from April 27 to May 17
A round-up of the key sponsorship deals signed around the world
Land Rover renews RWC deal with uplift
Jaguar Land Rover-owned premium car brand Land Rover has renewed as a top-tier Worldwide Partner of the 2019 Rugby World Cup to be hosted by Japan.
Hisense follows Samsung model, sponsors global properties
Chinese consumer electronics brand Hisense signed as an Official Sponsor of World Cup 2018 in Russia last month in an eight-figure dollars deal.
Sponsorship Works 2017
Sponsorship Works 2017, the 12th edition of the sports sponsorship casebook, is now available to subscribers of Sports Sponsorship Insider. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world.
Total: Badminton renewal highlights Asian expansion
French oil and gas company Total extended its Global Partner deal with the World Badminton Federation (BWF) this year because the Asian market is key to the sales growth of its Total Quartz engine oil…
SAP: New sponsorship head heralds change of strategy
SAP, the world’s largest enterprise application software company, is changing its wide-ranging sponsorship portfolio after a major review by the new head of global sponsorships at SAP.