Movistar exit costs Spanish football €30m per year
Spanish telco operator Telefónica has chosen not to extend sponsorship deals worth tens of millions of euros per year on Spain’s leading football assets.
Team New Zealand adds Spark to sponsorship portfolio
The defending America’s Cup team, Emirates Team New Zealand, has signed up a trio of sponsors, led by the telco brand Spark, in preparation for the 2021 America’s Cup.
U
Cricket’s Asia Cup signs up big-hitting partners
The Asia Cup has signed two new heavyweight partners ahead of this month's tournament in the United Arab Emirates
Vodka brand hits global market with UFC deal
The UFC has signed its first ever ‘Official Vodka Partner’ in the form of best-selling Ukraine-based vodka brand Nemiroff.
Rum deal signed by Blackheart with UFC in US market
UFC has signed a US-only partnership with Blackheart Premium Spiced Rum – making the distilled spirits brand the MMA organisation’s first 'Official Rum'.
FA ‘deluged with approaches’ as it delivers new partner
The Football Association has signed a new, two-year partnership with P&G-owned shampoo brand Head & Shoulders as it cashes in on the team’s World Cup success this summer.
Infosys takes spot vacated by IBM at Australian Open
The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament
Amazon’s title Ironman deal puts sports brands on alert
American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii
Official Protein Snack gives UFC hat-trick of new deals
UFC has announced its third partnership agreement in the space of a week as it continues to broaden its portfolio under the ownership of the Endeavor agency
Indian tyre brand buys Coupe de Ligue title rights
Indian tyre company BKT has become title partner of French club football’s leading cup competition, the Coupe de la Ligue, for the next six seasons from 2018-2019 to 2023-24.