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Vodka brand hits global market with UFC deal

The UFC has signed its first ever ‘Official Vodka Partner’ in the form of best-selling Ukraine-based vodka brand Nemiroff.

Under the deal, Nemiroff will have a branded presence inside the Octagon at all UFC events, including UFC’s remaining pay-per-view events in 2018.

Commenting on the deal, Paul Asencio, UFC senior vice-president, global partnerships, said: “The alcohol and spirits categories continue to be an important component of our sponsorship business, and Nemiroff’s global popularity will help us grow UFC’s brand and the sport of MMA around the world.”

Additional partnership activations will include the integration of Nemiroff branding throughout UFC’s telecasts, as well as sampling, digital media, and other promotional opportunities.

The Nemiroff brand is available in more than 80 countries globally and ranked third among all vodka brands in the duty free category.

Read Sports Sponsorship Insider analysis of the UFC’s sponsorship portfolio here.