UFC has announced its third partnership agreement in the space of a week as it continues to broaden its portfolio under the ownership of the Endeavor agency.
The latest partnership is with Oscar Mayer, the Kraft Heinz-owned meat production company which makes P3 Portable Protein Packs.
The protein brand will fill a new, exclusive sponsorship category for the MMA promotion – the ‘Official Protein Snack’ of UFC.
Under the deal, P3 will have a branded presence inside the Octagon at select UFC events for the remainder of the year. P3 branding will be integrated throughout UFC’s telecasts, digital media campaigns and Fight Week integrations; and P3 displays will feature images of UFC athletes and official UFC logos at point of sale in selected retailers.
P3 Portable Protein Snacks – a combination of meat, cheese, nuts and fruits – are widely distributed in grocery and convenience stores in the US.