Matthew Glendinning

Football

Sky Ireland decided to take out Primary Partner rights to the Irish men's national football team after reaping the benefits of an alignment with the women's national team.
Football
Sponsorship & Marketing

South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026. 
Football
Sponsorship & Marketing

The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Football
Licensing & Merchandising

SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Football
Sponsorship & Marketing

TikTok Italia has become the new sleeve sponsor of Juventus Women in a deal that includes a dedicated team profile on the social media platform
Cricket
Sponsorship & Marketing

Metro Bank has chosen to champion women's and girls' cricket in its first ever foray into sports sponsorship.
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has signed up Asian sports betting operator OKVIP Alliance as a regional sponsor for the Asian continent in a two-year deal
Rugby Union
Sponsorship & Marketing

The Irish division of supermarket chain Aldi has renewed as the ‘Official Fresh Food Partner’ of the Irish Rugby Football Union (IRFU) for four more years.
Football

Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.
Multiple Sports
Industry Moves

Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency