Nike’s early exit allows Roma to ‘explore new opportunities’
The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024
Liberbank becomes Real Madrid’s official bank in six-year deal
Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
Fortuna credits in-house strategy for Volkswagen car and dealership deal
German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.
Google extends AFL men’s and women’s league sponsorship
Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons
Yuanfudao Online Education signs with Beijing 2022 in domestic second tier
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) has signed Yuanfudao Online Education as a second-tier Official Sponsor of Beijing 2022
Pirelli signs as event main sponsor of three WSBK rounds
Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.
Outgoing title sponsor Lidl to redirect French handball league spend into local clubs
German supermarket Lidl will not extend its title sponsorship of the French handball league after the 2020-21 season
Venum grabs UFC exclusive outfitter role as Reebok bows out
The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021
Parimatch extends UFC betting deal in Europe and CIS region
International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
Spanish football awaits EU ruling on shirt sponsorship ban by betting companies
Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union