Osasuna replaces main sponsor Kirolbet with local food brand Verleal
Spanish LaLiga's Club Atlético Osasuna has signed up frozen vegetable brand Verleal for the next two seasons, starting in the club’s centennial season, 2020-21.
Newcastle United extends shirt deal with Fun88
Premier League club Newcastle United has extended its main shirt sponsorship with Asian-facing betting operator Fun88.
The new deal is described by the club as a “long-term commercial agreement”.
Topps Tiles to replace Holland & Barrett on Leicester Tigers shirt front
Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.
Real Madrid signs multi-year renewal with EA Sports
LaLiga leaders Real Madrid have renewed their sponsorship and licensing agreement with video game maker Electronic Arts in a multi-year deal
Nike’s early exit allows Roma to ‘explore new opportunities’
The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024
Liberbank becomes Real Madrid’s official bank in six-year deal
Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
Fortuna credits in-house strategy for Volkswagen car and dealership deal
German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.
Google extends AFL men’s and women’s league sponsorship
Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons
Yuanfudao Online Education signs with Beijing 2022 in domestic second tier
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) has signed Yuanfudao Online Education as a second-tier Official Sponsor of Beijing 2022
Pirelli signs as event main sponsor of three WSBK rounds
Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.