Der Spiegel claims to have found new emails in Manchester City FFP probe
German magazine Der Spiegel has revealed what it claims to be new internal emails from Manchester City executives relating to the Financial Fair Play case that was ruled upon by the Court of Arbitration…
Return of Sportfive brand welcomed by French sponsorship market
The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…
Iqoniq adds McLaren Racing to sports portfolio
McLaren Racing has signed the engagement app Iqoniq as the official fan engagement partner of the McLaren Formula 1 team
Lenovo adds San Marino title rights to MotoGP portfolio
Chinese tech brand Lenovo is to title sponsor this year’s Gran Premio di San Marino MotoGP race – marking the brand’s first time as a lead sponsor at a major motorsports event.
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Petrobras exit makes room for return of Gulf at McLaren Racing
Gulf Oil International has signed a multi-year sponsorship with the McLaren Racing Formula One team and luxury supercar company McLaren Automotive
Canon Medical extends with Barcelona and Real Madrid to 2025
Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Betclic acquires Ligue 1 bookmaker rights as LFP targets pool of sponsors
France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
Ochsner Sport and On to kit out Swiss Olympic at Tokyo 2020
Swiss sports retailer Ochsner Sport has extended its premium partnership with Swiss Olympic, the National Olympic Committee representing Switzerland, until after the 2028 Olympic Games in Los Angeles
58.com invests in Chinese Super League sponsorship
The Chinese Super League (CSL) has reached a long-term agreement with online classified ads marketplace, 58.com and its secondary real estate platform Anjuke to jointly sponsor the league
Sponsorship industry confidence on the rise, reports ESA survey
The European Sponsorship Association (ESA) has reported a “sharp rise in confidence” across both the UK and continental Europe in the third wave of its sponsorship industry-wide survey.