Mondelēz signs Manchester City deal as part of multi-club strategy
Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’.
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Venturi Formula E team to ensure value for title sponsor ROKiT in disrupted season
ROKiT Venturi Formula E team principal Susie Wolff will hold discussions with Jonathan Kendrick, co-founder of title sponsor ROKiT, on any return of value due to the brand given the disrupted Formula E…
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Betway takes main shirt role at Real Betis as EasyMarkets quits contract
Betting operator Betway has signed as the new main shirt sponsor of Spanish LaLiga club Real Betis, after the early exit of online broker EasyMarkets from the role
Leeds United nets record SBOTOP shirt deal, adds training partner Clipper Logistics
Newly-promoted Premier League club Leeds United has entered into a principal sponsor agreement with the SBOTOP brand in the largest commercial deal in the club’s history.
Coca-Cola signs long-term supplier deals with Lille and PSV
Soft drinks company Coca-Cola has signed official supplier deals with French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven
Sonepar replaces H-Hotels on Borussia Mönchengladbach shirt sleeve
French electrical goods wholesaler Sonepar has upgraded its association with German Bundesliga football club Borussia Mönchengladbach to take on sleeve sponsorship rights, with the H-Hotels group downgrading …
Hisense targets global market with PSG deal
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
Umbro returns to Williams F1 after more than 30-year gap
Sports brand Umbro UK has signed a long-term sponsorship with the Williams Racing Formula 1 team as the ‘Official Technical Kit Supplier’ from the 2021 season.
FDJ’s ParionsSport brands shoulder of Marseille shirt
French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.