Bitel becomes London Marathon Group CEO
Sports lawyer Nick Bitel has been appointed chief executive of the London Marathon Group, which oversees the the London Marathon and other mass participation events
‘My Fabric’ and ‘Unseen City Shirts’ – OKX and Manchester City
OKX launched limited-edition Manchester City shirts as digital collectibles and created an episodic content campaign featuring the club's players to grow understanding of its offering.
Doku group wins legal battle in Panini image rights case
Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Bellingham to lead Lucozade campaign in multi-year deal
UK sports drink Lucozade has signed up England and Real Madrid player Jude Bellingham to star in a new TV commercial campaign as part of a multi-year agreement
Multi-club sponsorship deals ‘on the agenda’ at Red Bull clubs, says RB Leipzig’s Plenge
Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.
Chiliz signals ‘next phase’ of fan tokens with expanded Atlético deal
Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Aramco doubles down on ICC deal after IPL exit
Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
‘We decided to take it back to basics with Quidd’ | Robby Yung, Animoca Brands
Animoca Brands-owned digital collectibles company Quidd is back in football after a more than three-year hiatus in which it has learnt to go ‘back to basics’ in the football-related licensing space.
Wow Hydrate extends Tyson Fury endorsement deal
World champion heavyweight boxer Tyson Fury has extended his endorsement deal with UK-based sports nutrition drink Wow Hydrate
ComAve adds Atlético Madrid shorts branding to football portfolio
Online food and retail delivery company ComAve has signed as the shorts sponsor of LaLiga club Atlético Madrid from next season.