Betsson fends off competition to secure Inter Milan shirt deal
Sports betting and online casino operator Betsson is expected to be unveiled as Inter Milan’s new shirt sponsor after overcoming rival bids for the contract.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Lutz to leave Team Marketing for BJK Cup CEO role
Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Canada Soccer board members hit with $30m legal challenge to CSB rights award
Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.
AlphaTauri named FIA’s first-ever clothing partner
Fashion brand AlphaTauri has become the first-ever official clothing partner of the International Automobile Federation (FIA)
New leadership for Sportfive France as Moretti calls time
Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks
Experienced football executive Henly joins Areté
London-based sports management and marketing agency Areté has recruited experienced football commercial executive Tyson Henly as its first-ever chief commercial officer.
Two Circles to pick up acquisitions pace under Charterhouse ownership
The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Study: Irish sponsorship industry to surpass pre-Covid value in 2024
The Irish sponsorship industry was worth €212m ($231m) last year with the figure up by eight per cent on 2022, according to the annual Onside Irish Sponsorship Industry Survey.
Uefa to invite UWCL media, sponsorship rights bids over five seasons
Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…