Uefa and Team kick off licensing rights sales in 11 categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across 11 different categories during the 2021-24 club competitions cycle
FIH looks to merchandise sales in four-year Kayford Branding deal
The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products
Infront to contest DFB’s termination of contracts after probe into alleged corruption
Infront has vowed to contest the termination of its contracts with the German Football Federation (DFB) after the sport’s governing body in Germany moved to sever its ties with the international sports m…
Sportfive signs three-year Supponor renewal, looks to roll out virtual cam carpets
The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three more years
Rangers swap energy brands in three-year back-of-shirt sponsorship
Scottish Premiership side Rangers has signed a three-year back-of-shirt sponsorship agreement with The Energy Check, the UK-based energy price comparison service
Rebranded Sportfive nets one-year Bayern basketball sponsorship mandate
Sportfive, the recently-rebranded sports marketing agency, has become the commercial advisory agency of FC Bayern Basketball, the leading German basketball side
Sportfive’s Woodman advocates ‘careful’ integration of extra Premier League ad inventory
The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Wanda Sports’ 26-per-cent Q1 revenue drop caused by cyclicality and Covid-19
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, suffered a 26-per-cent year-on-year revenue drop in the first quarter of 2020 as its Spectator Sports and Mass Participation…
Infront brokers Stade Toulousain’s long-term Nike renewal
French Top 14 rugby union club Stade Toulousain has renewed its kit supply agreement with sportswear giant Nike until the end of the 2024-25 season in a deal brokered by the French arm of the Infront agency
FC Luzern buoyed by sponsorship double
Swiss Super League side FC Luzern has renewed its shirt sponsorship deal with Otto’s, the Swiss discount retailer, until the end of the 2023-24 season.