Acronis turns to Sportfive to manage sponsorship portfolio
The Sportfive agency has been appointed to manage and deliver the international sports sponsorship portfolio of Acronis, the cyber protection firm
Schiphorst leads Sportfive’s new management team in Germany
Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency
Castore continues team sports push with appointment of Lafitte
Castore, the UK-based sportswear brand that recently moved into the teams kit supply sector in football through a deal with Scottish Premiership side Rangers, has appointed Pascal Lafitte as head of team…
Rose faces McDowell as part of R&A’s Mastercard-backed e-Open
The Royal and Ancient Golf Club of St
Bwin secures Pro League betting streaming rights in wider sponsorship tie-up
Online betting operator Bwin has secured betting streaming rights in Belgium to the country’s top-tier Jupiler Pro League as part of a wider sponsorship agreement.
Tokyo 2020 insists new sponsors coming as city’s Skytree signs up
Tokyo 2020, the organising committee for the delayed Olympic and Paralympic Games, claims to be receiving interest from Japanese companies keen to sponsor the event despite the lingering hosting doubts
Servette connects with LG Electronics in back-of-shirt sponsorship
Consumer electronics manufacturer LG has become the back-of-shirt sponsor at Servette FC, the Geneva-based football club that competes in the Swiss Super League
Endeavor’s 160over90 among quartet of companies working with WTT
World Table Tennis, the new commercial arm of the International Table Tennis Federation, has recruited the support of four companies, including 160over90, the marketing services arm of sports and entertainment…
Mazda goes the distance with LaLiga in two-year renewal
Japan-based automotive manufacturer Mazda has renewed its sponsorship of Spanish football’s LaLiga for another two years, extending its agreement until the end of the 2022-23 season.
FKF heralds eight-figure Kenyan Premier League title sponsorship
Football Kenya Federation has announced a title sponsorship deal for the country’s Premier League with online betting firm BetKing Kenya in a five-year deal worth a total of KES1.2bn ($11.2m/€9.8m)