Claro on board as World Cup regional sponsor in South America
Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.
Sportfive named global commercial sales agency of Misfits Gaming Group
The Sportfive agency has further deepened its involvement in the esports sector through a deal to become the exclusive global commercial sales agency of the US-based Misfits Gaming Group
Castore makes Bundesliga move with long-term Bayer Leverkusen deal
Castore has finalised a long-term kit supply sponsorship with Bayer Leverkusen as the British sporting apparel company enters the German Bundesliga for the first time
Uefa ExCo ratifies award of club competition rights to Team and Relevent
The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…
LiveMode and 1190 Sports unite to chase equity in Brazilian leagues
Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
DFB inviting offers for four-year LED, virtual overlay advertising contract
The German Football Federation (DFB) has invited companies to express their interest in providing and operating LED and virtual overlay perimeter advertising at Germany’s international fixtures and DFB-Pokal m…
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Sponsorship executive Axer swiftly leaves Infront for IMG role
Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Serie A lands Socios.com sponsorship, will promote ‘Made in Italy’
Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments.
Socios