Udinese pursues dual shirt sponsor strategy with Prestipay extension
Italian Serie A club Udinese is to continue its policy of sporting two shirt sponsor logos after renewing an agreement with consumer credit company Prestipay
EXCLUSIVE: UniqFEED launch adds competition to football’s virtual advertising space
Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…
Rangers commercial chief Bisgrove promoted to CEO
James Bisgrove, commercial and marketing director at Glasgow Rangers, has been promoted to the role of chief executive at the Scottish Premiership club
AT&T extends long-running US Soccer sponsorship
US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation
England Netball names Nelson as first NSL MD, RFL’s Foster as CCO
The UK’s Netball Super League (NSL) has recruited Netball Scotland chief executive Claire Nelson as its first-ever managing director with the Rugby Football League’s Mark Foster named as chief commercial off…
Supponor and Telstra to roll out virtual advertising technology to more rights-holders
Digital signage technology firm Supponor and media services company Telstra Broadcast Services (TBS) are to make their virtual advertising solution accessible to rights-holders in international markets…
Liebherr serves up ITTF sponsorship extension
German-Swiss technology company Liebherr has extended its long-running association with table tennis in an agreement to sponsor next month’s ITTF World Table Tennis Championships Finals.
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
CAF in the market for sponsorship sales agency
The Confederation of African Football (CAF) is looking to appoint an agency to secure new sponsors for its leading competitions and provide wider support to roll out its commercial strategy
NBA’s Rossomondo succeeds Arroyo in Dorna Sports CCO role
Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.