Dorna rolls out MotoGP tech strategy with GoPro deal
Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.
LPGA brings in Fenway Sports Group to drive sponsorship sales
The Ladies Professional Golf Association (LPGA) has overhauled its sponsorship sales model by aligning with Fenway Sports Group (FSG) under a “commercial alliance” announced today (Tuesday).
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Incoming Chelsea shirt sponsor agrees TGL analytics deal
Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
Top-tier additions drive Ryder Cup sponsorship revenue uplift
Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier, SportBusiness understands
Citi deal takes Ryder Cup Worldwide Partners to seven
US banking group Citi has been named as a Worldwide Partner of this year’s Ryder Cup to be held at the Marco Simone Golf & Country Club in Italy.
Wada steps up sponsorship revenue search with The Sports Consultancy
The World Anti-Doping Agency has appointed The Sports Consultancy to help find sponsors as it seeks to lessen its reliance on funding from the Olympic Movement and governments worldwide
Goodwood deal marks Buccellati’s first horse racing sponsorship
Italian jewellery brand Buccellati has become a sponsor of Goodwood Racecourse
ITF secures Billie Jean King Cup investment from Walter’s TWG Global
TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
SPFL toasts Loch Lomond Group sponsorship extension
Loch Lomond Group’s Glen’s vodka brand will remain a sponsor of the Scottish Professional Football League under a ‘multi-year’ renewal.
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