Kevin McCullagh

Olympics

Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Football

Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…
Para Sport

Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo
Motorsport

Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Football

Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season
Football

Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
Basketball

The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Multi-sport

Chinese tech giant Tencent has agreed a deal to be Official Internet Partner of the 31st Summer Universiade, which takes place in Chengdu, China in August 2021
Table Tennis

The International Table Tennis Federation has pledged commitment to three initiatives following its executive committee meeting on October 20 and 21 in Chengdu, China
Tennis

The Kooyong Classic tennis exhibition tournament in Melbourne, Australia has announced star players and significant new commercial partnerships ahead of its 2020 edition