Shinhan Bank extends KBO League title sponsorship
Financial services company Shinhan Bank has extended its title sponsorship of the KBO League, the top division of baseball in South Korea
Samsung launches smartphone for Tokyo 2020 athletes
Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
Hisense signs Dwayne Wade as first US brand ambassador
Chinese consumer electronics brand Hisense has signed 13-time All Star and three-time National Basketball Association champion Dwyane Wade as its first US brand ambassador
Logitech G partners with T1 in Lagardère-brokered deal
Gaming equipment brand Logitech G has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports, brokered by the Lagardère Sports agency.
Speedo renews sponsorship of Australia Paralympic swimming team
Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics
Uniforms unveiled for Tokyo 2020 Japan team and technical officials
Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
Barcelona partners with China Academy of Art for Chinese New Year posters
FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics
Alibaba partners with Narita Airport to showcase Tokyo 2020 artwork
Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
AIG opts out of All Blacks sponsorship renewal
US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
Anta signs Eileen Gu as brand ambassador
Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador