Yili backs Chinese Volleyball Super League
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
Football Australia to build on Women’s World Cup legacy with Lego
Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
Rugby Australia extends Taylors Wines tie-up
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Entain to cut back sports sponsorship in Australia amid new gambling advert rules
Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Singapore Women’s Open to tee off in December off after two-year wait
The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Asia Rugby strikes long-term deal with marketing agency Redstrike
Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike.
The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.
Tottenham urged to terminate AIA front-of-shirt sponsorship deal
A group of British politicians have called on English Premier League club Tottenham Hotspur to terminate its sponsorship agreement with Hong Kong-based insurance firm AIA
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3