Infront tasked with growing Virtus Bologna brand
Italian Lega Basket Serie A club Virtus Segafredo Bologna has appointed the Infront agency as its exclusive marketing partner until 2026-27
PIF enters North American football with Concacaf deal
Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Super Cup showcase for first UCL betting sponsor
The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Pound joins Sydney FC after short Supercars stint
Sydney FC, the A-League football team, has appointed Matt Pound as its general manager for commercial and marketing
Luckia joins second tier of LaLiga portfolio
Luckia, the Spain-based gambling and entertainment company, has signed up as a major sponsor of the country's top football league, LaLiga
Drake-Nike collab in Venezia FC kit deal, rescue package
Nocta, the luxury clothing brand created by sportswear giant Nike and Canadian rap artist Drake, has made its first move into football, becoming the kit supplier of Venezia FC.
IOC promises more exposure for TOP sponsors
Product placement for major Olympics sponsors is a "deliberate path" taken by the International Olympic Committee, and looks set to be ramped up for future editions of the Games.
Brisbane 2032 taps into Paris 2024 with CCO hire
Brisbane 2032 has swooped for one of Paris 2024's top commercial executives as it embarks on its bid to hit a domestic sponsorship target of around A$2bn ($1.3bn/€1.2bn) for the Olympic Games in eight years' time.
BeIN, LFP hammer out deal details as sign-off nears
The French football domestic rights saga is almost at an end, after the league's board of directors validated the €100m ($108m) per season media rights and sponsorship offer from pay-television's beIN S…
Procore succeeds Fortinet as PGA Tour’s Napa event sponsor
Procore Technologies, the California-based global provider of construction management software, has signed up as the title sponsor of the PGA Tour's Napa Valley tournament