Otro Capital, Blitzer latest investors in Two Circles
Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
Uruguayan FA contracts Nike to 2028 after Copa tie-up
Nike has won the long-term contract to kit out the Uruguayan national football team, after a short-term deal covering this summer's men's Copa América.
SEG launches ‘best of Utah’ DTC service for NHL debut
Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz
Verizon connects with Fifa for 2026 World Cup
Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
Lightning adds home, away jersey patch sponsors
The Tampa Bay Lightning of the National Hockey League has signed up its first jersey patch sponsors, striking deals with local non-profits, Tampa Metropolitan Area YMCA and AdventHealth
FFR sues Le Coq Sportif over unpaid kit contract
The French Rugby Federation (FFR) is taking its former kit supplier Le Coq Sportif to court, claiming it is owed more than €5m ($5.6m) in unpaid fees.
Pluto TV eyes ‘significant brand boost’ in BVB deal
Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.
Tottenham adds Alipay+ in burgeoning training kit sleeve sponsor sector
Tottenham Hotspur has landed its first training kit sleeve sponsor, a growing category among clubs, signing a three-year deal with Ant International, the Chinese digital payment and financial technology…
Babolat on board for 2025 Hexagon Cup
France-based racket sports equipment manufacturer Babolat has signed up as a sponsor of the second edition of padel's Hexagon Cup
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.