Jonathan Rest

Sailing
Sponsorship & Marketing

SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
Football
Sponsorship & Marketing

Spanish gaming technology provider Versusbet has signed up as an official regional sponsor of Real Madrid.
Football
Sponsorship & Marketing

Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
Motorsport
Sponsorship & Marketing

American snack company Jack Link’s has expanded its impending sponsorship deal with Nascar, taking naming rights to the spring Cup Series’ 500 race at Talladega Superspeedway in Lincoln, Alabama.
US College Sport
Sponsorship & Marketing

The ESPN Events division of US sports broadcaster ESPN has announced Terry's Chocolate, the UK confectionary brand, as the naming sponsor of the 2024 edition of the Vegas Showdown college basketball tournament
Football
Sponsorship & Marketing

Macron, the Italian sportswear brand, has doubled down on its commitment to Concacaf, becoming the official sports equipment and apparel partner of football's governing body for North America, Central…
Basketball
Sponsorship & Marketing

Michelob Ultra, the beer brand of brewer AB InBev, has signed up as the presenting partner of the NBA Mexico City Game for the second consecutive year
Football
Sponsorship & Marketing

French Ligue 1 club Lille OSC has landed a sleeve sponsor for this season's Uefa Champions League, following a growing trend in the industry
Basketball
Sponsorship & Marketing

The National Basketball Association’s New Orleans Pelicans has a new jersey patch sponsor for the 2024-25 season, striking a deal with NewAge Products, a Canada-based manufacturer and designer of storage s…
Basketball
Sponsorship & Marketing

Mewa Textile Services, the European textile service providers headquartered in Germany, has signed up as a sponsor of the country's easyCredit Basketball Bundesliga