Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Intermountain Health extends US Ski & Snowboard deal to 2027
US Ski & Snowboard and Intermountain Health, the national healthcare provider, have extended their sponsorship deal to the end of 2027
Actual Group nets Lille kit exposure in revised deal
Lille, the Ligue 1 club, and Actual Group, a leading player in the employment sector in France, have expanded their commercial partnership after less than a year, in a revised agreement brokered by Sportfive
Chelsea finally closes in on new shirt sponsor
Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
BROU steps up as main sponsor of Uruguayan FA
Banco de la República Oriental del Uruguay (BROU), the state-owned bank, has renewed and upgraded its sponsorship of the Uruguayan Football Association (AUF) in a multi-year deal.
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
PGA of America to aid India’s golf growth through Aivot
The PGA of America is looking to help grow golf in India after striking a partnership with Aivot Golf & Sports Management Private Limited, a new entity focused on land acquisition, recreational sports…
Rahm extends as global ambassador of Blue Yonder
Jon Rahm, the number three ranked men's golfer in the world, is to continue as an ambassador of Blue Yonder, the United States supply chain management company, the two parties announced today (Tuesday)
World Aquatics details financial strain of ISL legal battle
World Aquatics has spent over $10m (€9m) in legal fees in its bid to maintain control of the sport over the past three years, according to financial statements released today (Monday).
Chicago Fire hires Eleven Sports Media to tap local businesses
Chicago Fire FC, of Major League Soccer, has become the latest sports team to partner with digital advertising agency Eleven Sports Media to tap local sponsors