ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket
FA seeks WSL commercial lead ahead of move to independence
The English Football Association (FA) has begun the search for a commercial and partnerships lead for the Women's Super League (WSL)
Crystal Palace bets on Kaiyun for sleeve sponsorship
Crystal Palace will kick off the 2023-24 Premier League season with another new sleeve sponsor, after announcing a partnership with Asian betting brand Kaiyun Sports
Damm rekindles America’s Cup connection
Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…
Proposed Newcastle-Saudi shirt sponsorship ‘meets Premier League’s fair value rules’
Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.
Chilean league ‘eyes investors for commercial vehicle’
Chile's Asociación Nacional de Fútbol Profesional (ANFP) is the latest professional football league to be seeking outside investment for a stake in its media rights, it has been reported.
US financier Walter makes multi-million investment in PSA’s commercial arm
Mark Walter, the American billionaire with ownership stakes in major international sports teams, has made a multi-million dollar investment in a squash commercial vehicle to accelerate the transformation of the PSA World Tour.
Castelli to continue to produce Giro’s iconic Pink jersey to 2026
The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
McDonald’s delivers Fifa sponsorship renewal to 2026
McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Sportfive, Octagon and Legends to commercialise new USL Super League
The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…