Oracle commits to SailGP to 2026, puts name to LA race
Oracle, the US technology giant, has extended and expanded its commercial agreement with the SailGP series until the end of the 2026 season
Norwegian football bodies halt sponsor ties over Mondelēz Russia links
The Norwegian Football Federation (NFF) and Toppfotball Kvinner (TFK), which manages the top two women’s divisions, are among a number of organisations in the country to suspend sponsorship deals with F…
Infront France MD Jeanne to take top sponsorship role at Emirates
Jean-François Jeanne, managing director of Infront France, is to leave the agency later this year after more than a decade to join Emirates as vice-president of global sponsorship and events.
FIH eyes more free-to-air deals as profits grow
The International Hockey Federation (FIH) wants to prioritise media rights deals with more free-to-air broadcasters in a bid to grow exposure for the sport, after the governing body recorded a second consecutive…
MLS leans on major partners to bring Messi to Miami
Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal
Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Fun88 drops off Newcastle United shirt but remains club sponsor
Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
Rival investment funds make financial incentives to Brazilian clubs
The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Jumbo to withdraw from sports sponsorship
Jumbo, the Dutch supermarket chain, is to exit the sports sponsorship market when its current deals end next year, the group's new chief executive has announced
ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket