Banca Transilvania steps up support of Romanian FA
Banca Transilvania (BT), Romania's largest bank, has upgraded its sponsorship of the Romanian Football Federation (FRF)
Then there was one: Burnley secures Uphold as sleeve sponsor
Burnley FC has struck a sleeve sponsorship deal with US-based digital trading platform Uphold, leaving Chelsea FC as the only club in the English Premier League not to have sold the inventory
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
LG becomes official TV partner of Yankees in multi-year deal
LG Electronics USA has landed a multi-year sponsorship deal with the New York Yankees, of Major League Baseball
Football Manager sticks with Brighton for two more years
Premier League club Brighton & Hove Albion have signed a new two-year sponsorship deal with Sports Interactive, the makers of the Football Manager video game
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
TNT Sports Drink adds two more Brasileiro Série A clubs
TNT Sports Drink, a brand of brewing company Grupo Petrópolis, has signed sponsorship deals with top-tier Brazilian football clubs Botafogo and Fluminense.
NFL’s Commanders toast deal with 50 Cent’s spirits brand
The new ownership group of the National Football League's Washington Commanders is helping the work of the commercial department, with a third new sponsor announced in a week
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).