Romanian FA ramps up commercial deals ahead of Euro 2024
The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz's authorised sales and service partner in the country, have extended their sponsorship deal for two more years
Lancashire Cricket to build up women’s team in new Hilton deal
Hilton, the US hospitality company, has extended its sponsorship of Lancashire Cricket, the English cricket county
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
USL clubs to get AI chat assistance in ON tie-up
ON, an AI chat platform, today (Tuesday) announced a league-wide partnership with USA's United Soccer League
EXCLUSIVE: Liverpool to swap Nike for Adidas in new kit supply deal
Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
MLB makes big sustainability pitch with ‘first of its kind’ WM deal
Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Toulouse lands Nike kit deal from 2024-25
Toulouse FC, the French Ligue 1 club, has today (Monday) announced a new kit supply deal with Nike.
The multi-year agreement will formally commence on July 1
Endesa takes commitment to Spanish basketball past €100m
Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Nike supplies Uruguay’s Copa America kits as AUF plans long-term tender
The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.