Premiership Rugby ‘considering’ URC merger to boost revenues
Greater media rights revenue is likely to be the key factor determining whether a merger between Premiership Rugby and the United Rugby Championship (URC) would be a viable option for both properties.
Lahore stadium deal key for PCB finances as Champions Trophy looms
The Pakistan Cricket Board has secured much-needed new funds through selling naming rights to the Lahore Stadium to the Bank of Punjab.
NFL widens AWS partnership
The National Football League (NFL) has renewed its sponsorship agreement with Amazon Web Services (AWS)
Ebury signs Monaco training kit deal
Global financial technology firm Ebury has added Ligue 1 club AS Monaco to its football sponsorship portfolio
Chubb locks in US Open extension
The United States Tennis Association (USTA) has announced a multi-year renewal of its sponsorship agreement with Chubb
Major sponsorship return for TikTok with Capitals
Having moved away from sponsorships over the last 18 months, TikTok has signed a wide-ranging agreement with Monumental Sports & Entertainment (MSE) that includes sponsoring the Washington Capitals NHL team.
LBBW takes Stuttgart shirt sponsorship
German Bundesliga club VfB Stuttgart has announced regional bank LBBW as its main shirt sponsor from 2025-26
NFL takes crypto plunge with Bitpanda
More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.
Joma extends Davis Cup apparel deal
Spanish sportswear brand Joma has renewed its agreement as official technical supplier to the group stage and finals of this year’s Davis Cup.
ISU signs China deal to boost speed skating
The International Skating Union (ISU) has announced a sponsorship with the Chinese National Sports Group (CNSG) for short-track speed skating