Benfica agrees licensing deal with OWNIC
Digital trading card platform OWNIC has announced a new licensing agreement with Benfica
TCL adds Arsenal to sponsorship portfolio
TCL Electronics has continued its March sponsorship spending spree by adding Arsenal to its portfolio
Huffman to head up Right Formula’s first US office
Global sports marketing agency Right Formula has opened its first office in the US in New York City and hired Ashlee Huffman to lead it
NZ Rugby extends Adidas main sponsorship deal
New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
IPL unveils Herbalife as new central sponsor
The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season
‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres
High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.
RCB announces Qatar Airways as main sponsor
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
Qantas extends Football Australia sponsorship
Australia’s national airline Qantas has renewed its long-standing sponsorship agreement with Football Australia for another three years.
EXCLUSIVE: RFU turned down ExxonMobil sponsorship over PR concerns
The English Rugby Football Union (RFU) turned down a lucrative sponsorship agreement with oil and gas firm ExxonMobil over fears of a backlash from the public, SportBusiness understands.
FIGC adds Volkswagen, Biraghi as new sponsors
The Italian Football Federation's (FIGC) flurry of commercial activity has continued with the addition of Volkswagen and Biraghi as new sponsors