Cisco joins Fifa sponsorship roster for Women’s World Cup
Fifa is continuing to build out the 2023 Women's World Cup sponsorship portfolio, with Cisco the latest brand to come on board
Hyundai extends World Archery title sponsorship
Hyundai has announced a three-year extension of its sponsorship agreement with World Archery
Player access central to Qatar Airways’ RCB sponsorship
National carrier Qatar Airways has put player access at the centre of its new sponsorship agreement with Indian Premier League franchise Royal Challengers Bangalore. Faaez Samadi reports.
P1 unveils Monster Energy boat racing sponsorship
Powerboat P1 Management (P1) has announced a new multi-year sponsorship agreement with energy drink Monster Energy across multiple marine motorsport events
Rugby Australia announces Corpay sponsorship
Rugby Australia has announced a new sponsorship agreement with cross-border payments company Corpay
NRL and Hisense reset sponsorship after tricky Covid period
Chinese consumer electronics and white goods brand Hisense has sought to refocus its sponsorship of Australia’s National Rugby League after its last deal with the property was disrupted by the Covid pandemic. Faaez Samadi reports.
Fifa signs up Jacob’s Creek as Women’s World Cup sponsor
Fifa has announced Jacob's Creek as a sponsor of the 2023 Women's World Cup in Australia and New Zealand
Bardia, RISE Worldwide: Return of fans after Covid drives IPL sponsorship growth
SportBusiness Sponsorship speaks to Nikhil Bardia, head of sponsorship sales and talent management at Reliance Industries-owned Indian sports marketing agency RISE Worldwide, about the factors that are increasing sponsorship spending in the Indian Premier League.
‘We live and breathe chocolate and football’ | Nicholas Rogers, Cadbury
What’s important: Building deep relationships with consumers through sport.
ATP continues sustainability drive with Longi sponsorship
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Longi Green Energy Technology