Faaez Samadi

Saracens has announced a five-year extension to its sponsorship agreement with Shawbrook, the UK bank

The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health

Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda

Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes

Gallagher, the US insurance broker and consulting firm, has agreed a significant multi-year sponsorship deal with World Rugby to sponsor the women's game, including the showpiece Women's Rugby World Cup…

Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.

Spanish LaLiga club Cádiz CF has announced a new sleeve sponsor in technology and artificial intelligence firm Wehumans.

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced that Chinese state-owned jewellery brand China Gold has renewed its sponsorship for the 2023…