Shawbrook extends Saracens sponsorship, adds netball team
Saracens has announced a five-year extension to its sponsorship agreement with Shawbrook, the UK bank
Miami Dolphins announce Enhance Health as new sponsor
The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
NRL adds snack partner, Warriors sponsor at centre of referee ‘cheat’ row
Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes
World Rugby unveils Gallagher as global women’s sponsor
Gallagher, the US insurance broker and consulting firm, has agreed a significant multi-year sponsorship deal with World Rugby to sponsor the women's game, including the showpiece Women's Rugby World Cup…
Haier makes swift move for premium audiences with Roland Garros and ATP deals
Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.
Cadiz announces Wehumans as sleeve sponsor while Khalifa Capital exits
Spanish LaLiga club Cádiz CF has announced a new sleeve sponsor in technology and artificial intelligence firm Wehumans.
CSM secures exclusive sponsorship role for 2025 Lions Tour to Australia
The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
WTT extends China Gold sponsorship
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced that Chinese state-owned jewellery brand China Gold has renewed its sponsorship for the 2023…