RCD Mallorca extends Nike kit sponsorship
RCD Mallorca has announced a five-year extension with Nike as the LaLiga club's kit sponsor
Tyre sponsorship spending in football down 69 per cent as brands seek lower-tier deals
Just a few years after it was regarded as one of the hottest sectors in football sponsorship, tyre industry spending has crashed by 69 per cent in the past five years across the four largest European football leagues. Faaez Samadi reports.
Stella Artois returns as Wimbledon sponsor
The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Optus bolsters Fifa Women’s World Cup commitment with sponsorship deal
Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand
ATP unveils Lexus as new automotive sponsor
The Association of Tennis Professionals (ATP) Tour has announced a major new multi-year sponsorship with Japanese car brand Lexus
Premiership Rugby agrees eToro sponsorship
Premiership Rugby has announced a new sponsorship with Israeli online trading and investment platform eToro
Liverpool renews Cadbury sponsorship
Chocolate maker Cadbury has announced a three-year extension of its sponsorship of Liverpool, the third Premier League club with which the brand has renewed its agreement
Gallagher women’s deal provides proof of concept for new World Rugby approach
World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.
PIF-owned Saudi real estate firm signs Al-Ittihad sponsorship
Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad.
Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
LTA agrees Lexus naming rights sponsorship
The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus