Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
Fifa on collision course with Budweiser after Qatar bans beer sales at World Cup stadiums
Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
TeamViewer says Manchester United deal under review after investor urges sponsorship exit
Software company TeamViewer has revealed that it is looking to amend the terms of its existing sponsorship of Manchester United after an activist investor called out the company's sports deals
Red Bull announces NFT launch with crypto sponsor Bybit
Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
PepsiCo signs up as Qatar FA sponsor
The Qatar Football Association (QFA) has signed a new sponsorship deal with multinational beverage corporation PepsiCo
Chinese Basketball Association signs Aramco as sponsor
The Chinese Basketball Association (CBA) has signed Saudi Arabian energy company Aramco in a two-year sponsorship deal
Fifa agrees sponsorship with mindfulness app Calm
Fifa has announced a branded licensing deal with mental wellness app Calm ahead of the men’s World Cup in Qatar.
UniqFEED virtual advertising solution enables Pepperstone sponsorship of Paris Masters
ATP Media has approved software-based virtual advertising company UniqFEED to provide its virtual advertising services at the Rolex Paris Masters tennis tournament
PCB signs first stadium naming rights deal with National Bank
The Pakistan Cricket Board has announced a five-year naming rights deal for the National Stadium in Karachi with the state-owned National Bank of Pakistan (NBP)
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal